INSIGHTS

Thinking beyond the build.

Practical perspectives on product strategy, operations, and building software people actually adopt.

How to validate a SaaS idea before writing code

Building the wrong product quickly is still building the wrong product. Here's a practical way to test demand before committing engineering time.

7 min readRead article

Operations

When spreadsheets become a business risk

Spreadsheets are brilliant until they aren't. Here are the warning signs that your operation has outgrown them — and what tends to work instead.

6 min readRead article

Product

What makes an internal tool people actually adopt

Plenty of internal tools get built and then quietly ignored. The difference between adoption and abandonment usually comes down to a few consistent factors.

6 min readRead article

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